Our Story

FELUS is a house in Athens. We make bags in leather and raffia, and jewellery in Greece.

The house was founded in 2025 by Reina Felous, who designs every piece and directs the house. Raffia is harvested, processed and handwoven in Madagascar. Italian leather is cut and finished in an Athens workshop. FOAM jewellery is hand-tied in Greece by Melita Mouliota.

We work outside the fashion calendar. A piece is released when it is ready, and then it stays. Nothing is marked down to make room for the next thing.

The house mark is Φ. It has been on every piece since the first: on the tag, the label, the box. PHI is the first bag where the mark is the object itself.

The lines

PHI. The house icon. Italian leather, cut and finished in an Athens workshop. See PHI

ION Leather. Leather for every day. Black and brown, smooth and suede. See ION Leather

ION Raffia. Harvested, processed and handwoven in Madagascar. For the sun and the long afternoon. See ION Raffia

FOAM. Hand-tied in Greece by Melita Mouliota. Worn low, worn wet. See FOAM

The question

Everything we make begins with one question. When do you feel the most free?

Each season, the hangtag carries a question of its own. This one asks: What did you love before anyone told you what to love? If you'd like to answer, write to dear@felus.shop.

You weren't meant for ordinary.