Brush it now and then with a soft suede brush, always in one direction.
Before the first wear, a suede protector spray helps. Test it on a hidden spot first.
Suede and rain don't mix. If it gets wet, blot it gently, let it dry naturally, then brush to lift the nap.
For oil or grease, don't rub and don't use water. Take it to a leather specialist.
Suede can shine where it rubs. A brush usually lifts it.
Store it in its dust bag, filled lightly with tissue so it keeps its shape. Keep it upright, not hung by the handles.
Never store it in plastic. Leather needs to breathe.
The lining is suede too. Keep pens capped and powders closed.
For anything more, write to dear@felus.com.